Our brief was to produce a music video and two ancillary tasks. We chose to create a website homepage promoting the artist and a digipak for the latest album.
Video
'American Dream' Final cut from Daniel Jeffery on Vimeo
Webpages
Digipak
We made sure that there was a clear link between all 3 media products. We decided to use a shot from our video as our front cover of the digipak and on the inside we have used a montage of different shots extracted from the video to show consistency throughout. We have also linked the website and digipak by using bold fonts. As an artists, one thing that you hope to achieve is recognition by their products. They can achieve this by showing a clear link between their products.
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